With many new and exciting things already on the way to Disney Springs, the latest release announced that the Walt Disney Company and the National Basketball Association (NBA) have begun developing a new attraction: “The NBA Experience at Walt Disney World Resort.” This one-of-a-kind destination will feature hands-on activities that put families and guests of all ages right in the middle of NBA game action. Guests will enjoy immersive NBA video productions and numerous interactive experiences, as well as a restaurant and a retail store.
“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way.”
“We look forward to uniting the passionate, global fan bases of the NBA and our longtime partner, Disney,” said NBA Commissioner Adam Silver. “Working with the world’s top creator and operator of themed entertainment attractions, we can’t wait to bring the magic of Disney and the excitement of the NBA to guests from around the world.”
“Basketball fans of all ages will be able to experience the game in a whole new way when they visit ‘The NBA Experience at Walt Disney World Resort,’” said Bob Chapek, chairman of Walt Disney Parks and Resorts. “We’re excited to join the NBA in offering this unique form of family entertainment. It will be a terrific addition to the world-class lineup of shops and restaurants coming to Disney Springs.”
What could be the next addition to the ever expanding Disney Springs? What was once known as “Downtown Disney,” the newly redesigned “Disney Springs” has gone into overhaul with the additions and plans for many new stores and features including Tommy Bahama®, Lilly Pulitzer®, PANDORA®, UGG®, Sprinkles®, and Tea Traders by Joffrey’s Teas.