On Monday July 8, Old Navy launched a new clothing line featuring one of Disney’s most iconic characters — Mickey Mouse. Available in-store and online at www.OldNavy.com/mickeystyle, the “Mickey Through the Decades” collection includes Mickey Mouse and his friends in rarely seen art on vintage-style tees for the whole family. The classic artwork explores how Mickey and other beloved Disney characters have evolved over the decades. Shining the light on this unique collection, the summer tees are prominently displayed as the stars of Old Navy’s center stage.
“We are thrilled to feature Disney’s beloved Mickey Mouse in this new fashion collection, and to provide a glimpse into the history of this enduring character,” said Nick Grover, director of licensing, Old Navy. “Developing a Disney collection has given us another opportunity to take our licensing business to the next level while continuing to offer our customers exactly what they love at a price point they can’t find anywhere else.”
“By combining Disney storytelling with Old Navy’s relaxed, playful styles we’ve achieved a product line that truly celebrates our classic characters,” said Jodi Rosenblatt, director of sales, Disney Consumer Products. “Mickey continues to capture the imagination of fans worldwide, and this vintage collection reminds us of Mickey’s timeless qualities and fun-loving personality.”
Since 2009, Old Navy has been offering apparel from licensees of major sporting leagues, large entertainment studios and pop culture brands, ensuring a consistent delivery of the most relevant product to Old Navy customers. The licensing division continues to grow its assortment, offering new categories such as fleece, active, sleepwear and accessories, in addition to tees.
The “Mickey Through the Decades” collection is available online at OldNavy.com and at Old Navy stores. Women’s tees will be priced from $12.94, men’s tees from $14.94, kid’s tees from $12.94 and toddler tees from $14.94. Customers can visit www.OldNavy.com/mickeystyle for Disney digital freebies and a chance to win a custom Disney tour worth $10,000.